This was an opportunity to bring in a product that is made with love and care and tastes great, while supporting a local producer in a side of the industry that typically relies on an overproduced product and brand recognition to obtain sales of a captured audience

The most noticeable boost to sales has been in sheer volume. People that trust your product in this environment tend to buy more in initial transaction, rather that come back to a concessions area a second time, which is not likely to begin with... and they are more likely to purchase a combo with a beer or a side than they would with a lesser product.